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Knowing your WHY isn't enough!

Knowing your WHY alone won’t drive your results!

HOW you do what you need to do is too often the critical missing link in the quest for success.

The most valuable single thing leaders I work with tell me they have taken away from our time together is most often this:

“Knowing how to work out WHAT I need to do and HOW and WHEN to do it”.

In business and professional life everyone, and particularly leaders, must know what action needs to be taken and how to apply the appropriate skills and behaviours to drive results.

Understanding your WHY is important, but it’s not enough to drive change and build success. And there is far too much “noise” being made about the WHY being the secret ingredient to success.

Yes, it’s a very important starting point. There’s no shortage of material and gurus touting the significance of finding knowing your Why, and they are right, to a point. Your WHY does matter. It gives you purpose and is important to keep you focused, on track and able to better inspire others.

After you have found your WHY ask yourself these questions:

  1. WHAT do I now need to do (differently or more effectively)?

  2. HOW and WHEN do I do it?

Knowing your WHY and understanding the WHAT, HOW and WHEN will make all the difference.

Remember, nothing changes without action.


About the author

Greg Zimbulis has an extensive background in business development, leadership,

and management across a broad range of industries. As a senior behavioural change specialist and consultant, Greg works as project director, business consultant, facilitator, coach and mentor with a wide range of organisations at all levels from frontline teams to C-level executives.

Greg works with leaders and their teams on all things that Bring Leadership to Life.

He can be contacted at



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